About

Why Talent Alliance Communities exists

When you're the only person in your company doing your kind of talent work, the best advice usually comes from someone doing the same job somewhere else. We've built rooms for that since 2012.

From one Facebook group to a network

In 2012, Glassdoor gave its first award for employer brand work to 12 practitioners. Back then this was barely a career path. Most of the job was buying ads on job boards. Matt Staney was one of the 12, and he started a Facebook group so the people doing this work had somewhere to compare notes. That group became Talent Brand Alliance, the first community built by and for employer brand professionals.

It grew as more people found the work and fell for employee storytelling, and in 2017 it formed as an organization and began running events. Along the way it passed 5,000 practitioners, ran 8 Talent Brand Summits, gave out the Talent Brand Awards and published the Talent Brand Practitioner Survey.

In 2023 we paused. The Facebook group kept talking. In January 2027 we reopen as Talent Alliance Communities, with Talent Brand Alliance alongside two new communities for talent leaders and talent operations.

More about Matt Staney

Why three communities, not one

A storyteller, a strategist and an ops builder need different conversations. Put them in one big group and the loudest topic wins. So each gets its own room, and we bring them together when the problem needs all of them.

Our shared values

Be humble

There are no experts here. We seek to understand first.

Transparency

Share openly, and give credit where it's due.

Fail forward

Try things, get some wrong and talk about it without fear of judgment.

Respect

Treat fellow members the way you want to be treated.

Practitioner-first

Useful, unbiased advice comes from people who actually do the work.

Confidentiality

Protect the people, the employers and what members share.

© 2026 Talent Brand Alliance, LLC d/b/a Talent Alliance Communities · Founded by Matt Staney · Guidelines · Membership terms · Privacy · Get in touch